This is the question I get a lot, how to make a recurring income as a web designer? In other words: how to make a recurring income instead of one time sell. Here are some of my most favourite ones.
- Hosting and domain renewing This one is the most straightforward one. For the customers, it’s usually painful to keep track of domain registration and hosting and if you offer them a maintenance fee they most probably won’t refuse.
- Extension of the previous one – Small changes – Checking the security issues – Making back-ups Most people expect this is free. It’s not. Your time isn’t free. So you can add this to the basic package and charge an additional $ for it.
- 3. SEO services Especially if they want to host a blog/podcast etc. SEO will bring them immense value. If it’s done right. – Check: https://backlinko.com/seo-this-year – Learn it – Test it – Offer it You can also outsource it but make sure you know your solution works.
- Competition/trends analysis Every month you will send them a brief summary of – What works (trends) – What the competition is doing – Suggestions to improve Price it based on your hourly rate. P.S. Guess who will they hire to implement the suggestions…
- Referral deals with other (great) pros – PPC – SEO – Consultants – Copywriters – Social media marketing The list is endless. Your client gets a service that increases the revenue, others pro get work and you get a fee/are referred to new work. win-win-win
When it comes to email marketing, there’s no shortage of generic tips such as the best time to send an email. There is no one-size-fits-all approach to email timing. It depends entirely on your list and could be the often stated Tuesday at 10 a.m. or Sunday at 3 p.m.